Botanic Hearth Hydrate & Soften Shampoo is enriched with Ceramide to strengthen hair’s natural barrier, Aloe Vera for deep hydration, and Soy Protein to repair and fortify strands. This sulfate-free, paraben-free, cruelty-free formula gently cleanses without stripping moisture, making it ideal for dry, damaged, frizzy, and color-treated hair. PETA-certified, ethically sourced, and free from harsh chemicals.